Skip to content

Review of the Ukrainian market of fixed broadband Internet

DESCRIPTION OF REPORT

Comprehensive quarterly review of the fixed broadband market in Ukraine. The report describes in detail the dynamics of the market indicators: number of subscribers, revenue, penetration, ARPU, shares of the basic technologies . A report in detail describes the reasons of dynamics of basic indicators of the market (subscribers, incomes, penetration, ARPU, shares of the basic technologies).

The review provides the market shares of Ukrainian top providers in each segment, the main drivers (factors) that influence the growth of the market, future changes in market dynamics. Special attention is paid to the description of the accounting system of subscribers of each operator, and the strategies of the leading operators.

The report has data on penetration, separate indicators for B2C and B2B segments (subscribers, revenue, etc.). It also provides an analysis of tariffs and marketing activities of leading operators. Information provided may be interesting both for Ukraine and for other countries as an example and business-case of ARPU’s growth, and also the ways for withholding and increasing the market share of the operator.

PURPOSE:

Assessment and development of a competitive marketing strategy at the national level for the fixed broadband in Ukraine.

DEMAND:

If you plan:

  • to increase the market share, sales, profitability, earnings;
  • to enter a new market with your services;
  • to get detailed information about competitors;
  • to make baseline forecast and prepare business model;
  • to acquire new assets, to invest in the telecom business.

RESULT:

You get the toolkit that allows:

  • to estimate the total size of the market in subscribers, revenues by B2B and B2C segments;
  • to estimate the penetration, the share of core technologies;
  • to estimate the market share of the company and its competitors (revenues, customer base, APRU, network capacity);
  • to determine the ownership structure of the telecom providers;
  • to make analysis of the selling proposition of the major players.

Available periods: 2012 (Q1, Q2, Q3, Q4); 2013 (Q1, Q2, Q3, Q4); 2014 (Q1, Q2).

You can see the demo version of the review of the market for fixed Internet Ukraine II-nd quarter of 2014 directly on the site:



Detailed information is available at the following links: