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Strategy Audit and Improvement

Development of new strategy and business plans only in-house doesn’t allow to see all possible disadvantages. Brain storming excercise should substitute the real operational and strategic planning. The strategy should fit your business.

Investors often seem assessments of market specific (size/value/volume, average check or average revenue per user (arpu), seasonality) and timing / milestones of the project objectives (development of the functionality and product launches, the sales volumes and rates) to be subjective, unreasonable, too high or too low, and the benefits, competitive advantages of the project and its positioning – ambiguous.

It is highly desirable to involve external consultants. This is particularly important during the business launch (start-up), especially high-tech. Such approach allows to to adjust the key market drivers, to detect mistakes in the methodology and calculations used to explain the mechanism of market size estimation, to more accurately assess the size of the market shares of the main competitors, to add the missing CAPEX and OPEX, to test the hypotheses and results by alternative methods …

We are ready to offer our expertise and services in audit and to improve or refine your strategy (especially its marketing part), marketing plans and business plans. As a result you will have better strategy of segmentation, regional roll-out, positioning, new products roadmap, pricing, promotion and customer care.

Also you will get the check-list with answers and recommendations on the following points:

  • How clearly the project’s mission is stated in market terms and how feasible it is.
  • How clearly are described marketing goals and objectives for the marketing planning and measuring its effectiveness, whether the SMART criteria were used (i.e. Specific, Measurable, Achievable, Realistic, Timely).
  • How deep is your market understanding and key market assumptions are correct.
  • How marketing objectives correspond to the market situation considering the competitive market’s position of the project, its resources and capabilities.
  • Has the project clear marketing strategy to realize its marketing objectives.
  • How conclusive is the strategy.
  • How strategy corresponds to the objectives, current stage of the product life cycle, to the strategies of competitors and the economy’s situation.
  • Is the approach and criteria used for the market segmentation were right and the selected segment(s) are the optimal.
  • How accurately the segments are described.
  • Has the project developed effective positioning strategy and marketing mix for each target segment.
  • How optimal are the marketing resources allocated for the main components of the marketing mix.
  • Will allocated resources allow to achieve marketing goals (is there no excess).
  • Do the conclusions and findings correspond to the hypotheses and the intermediate data.