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Strategy Development

Business growth and startups require different solutions like new market entry, new product’s features development, indenting Minimum Viable Product / MVP (including Minimum Product Design / MPD and Minimum Feature Set), organizational development, etc.

We are ready to offer marketing research and planning, development of business strategy, business plan and MVP, development of proposals for prospective clients and potential partners, preparing executive summaries, investment memorandums, presentations and other documents for possible investors.

Typically the result of our work has following sections:

  1. Basic market information
    • General information about market
    • Market size (volume, value)
    • Penetration of the service
    • Market trends
  2. Competitors and main market players
    • Types of competitors and their business models
    • Main players
      • Market shares
      • Pricing & Special offers
      • Positioning and competitive advantages
  3. Customers analysis
    • Market Segmentation
    • Market focus and addressable market
  4. Possible offering & testing its clients perception
    • Target segments
    • Problems solved
    • Key differentiators from competitors
    • Pricing
    • Marketing mix (Product, Price, Place, Promotion)
  5. Basic strategy
    • SWOT-analysis, PEST, Porter’s Five Forces
    • Available opportunities
    • Key drivers
    • Critical Success Factors (CSF)
    • New features development
    • Pricing
    • Segmentation
    • Positioning
    • Regional roll-out, Sales & Marketing
    • Customer care
    • Business case / Financial model

During the research phase we could also make express verification of the perception of the offering (value proposition, price, features) among the prospective clients. <

We can also launch S&M initial activity, i.e. provide initial business development and design basic business process which consists of:

  • S&M action plan
  • Preparing short-lists of clients and partners with possible messages and sources of information
  • Preparing proposals for prospective clients and potential partners
  • Indenting and preliminary negotiations with possible clients and partners.