Skip to content

(EN) Research of Fish and Seafood Market, Ukraine 2012

Fish — is a superclass of aquatic animals, a large group of jowl-mouth vertebrates, characterized by gill respiration at all stages of postembryonic development of the organism. Fish is common in both salt and fresh waters of the deep ocean basins to mountain streams. Fish plays an important role for all aquatic ecosystems as part of the food chain and the great economic importance to humans because of their use in food. Size of modern fish ranging from 7.9 mm to 13.7 m According to various sources, in the world, there are between 25,000 and 31,000 species of fish, about 1,500 of them —
industrial. The commercial fishing is classifiend by the following attributes:
The largest share of the market of fish and seafood belongs to …
The structure of fish catch in 2011 in Ukraine prevailed by …
According to the State Statistics Committee in 2010, businesses and individuals — entrepreneurs who carried out fishing activities, caught and produced … tons of fish and other aquatic resources, by …% less than in 2009, including fishing was … tonnes (…% of total), or …% less. The overall production of other aquatic resources in 2010. (… Tonnes) was only …% of the previous year.
In 2011, companies and individual entrepreneurs who carried out fishing activities, caught and produced … tonnes of fish and other aquatic resources, by …% less than in 2010.,
Including Fish — … tonnes (…% of total), or …% less. The overall production of other aquatic resources in 2011. Up … and … tonnes.
Most fish and seafood caught by fishing enterprises. In particular, in 2010, they were caught …% of the total catch of fish and seafood products in Ukraine.
In 2011, Ukraine consumption of fish and fish products per capita dropped to … kg against … kg in 2010. Overall consumption of fish and fish products in 2011 amounted to … tonnes. In 2010, the consumption of fish products valued at … tonnes.
Domestic seafood today is no more than …% of the market.
The rest …% is imported, the biggest share of imports are products of …
The share of illegal imports is …% of the total amount of fish imported into Ukraine.

According to the State Statistics Committee of Ukraine in 2011, imports of fresh and chilled fish was … tons worth U.S. $ … that … tons and … million more than in 2010.
First half of 2012 also showed a positive trend, compared to the same period of 2011. Increase imports of fresh and chilled fish was … tons worth … million.
In 2011-2012. the largest supplier of fresh and chilled fish to Ukraine was ….
In the segment of exports from Ukraine fresh and chilled fish experienced a sharp increase in 2009 — at times … in bulk!
According to the State Statistics Committee of Ukraine in 2010, exports of fresh and chilled fish was … tons worth U.S. $ … that … tons and … million more than in 2009.
2011 also showed a positive trend compared to 2010 year. Growth of exports of fresh and chilled fish was … tons worth … million.
In 2011-2012, the largest consumer of fresh and Ukrainian chilled fish was …
The main problem of the domestic market of fish and seafood — ….
Another no less acute problem — …
Ukraine has a great potential for the use of inland water in the direction of development of fisheries and fish farming. Thus, in Ukraine … more hectares of lagoons, lakes and ponds and isolated by the … hectares of reservoirs, fish productivity which can be increased through intensification. The increase in fish farming in the … times — to … tons.
— This is a real possibility of domestic aquaculture production, including the preservation of the biological balance and preserve the environment.
As for the raw materials, then, according to analysts, Ukraine will remain ….
Fisheries in Ukraine are about … the enterprises of different ownership forms. Of them … the fish are processed for canning and preserves, … bred and grow it, … specialize in the reproduction of different species of fish for stocking natural reservoirs.
Despite the large volume of the market of fishery products in Ukraine, the largest share of the market belongs to the four major distributors …
In the fishing industry there is a specialization in channel sales (restaurants, markets, large retail chains, etc.):
• …
As the market of fish and seafood in Ukraine is not saturated, the market operators takes almost no …
The major players of the fish market in Ukraine in 2012 continue ……
A substantial amount of fish and seafood market in Ukraine is …, so prices for these products are directly dependent on …. In addition, pricing is influenced by such factors

Fish and seafood in Ukraine is actively consumed … Summer’s level of consumption significantly …
Also increases the consumption of fish and seafood during the …
The structure of consumption of fish and seafood on the average Ukrainian is not more than …% of fresh and chilled fish of all consumed in the country. The rest, mostly frozen product, which is sent for sale and for further processing: salting, smoking and conservation.
The structure is dominated by crustaceans … take …% of the market ….
In a segment dominated by … … — …%, he, like …, exclusively imported frozen.
The bulk of the fish and fish buyers are women (about …%).
According to the State Statistics Committee in 2011, the most fish and seafood consumed in the … areas. This is due to the greater economic activity in these regions and, consequently, greater purchasing power.
Ukrainians have conservative tastes. Almost …% of sales are on …. In
Seafood Group the largest share occupied by … (more …%), in second place — … and then go …
In 2011, the trend in 2010 — most popular to domestic consumers to fish and seafood … price range. …

The structure and content of the report «Research of Fish and Seafood Market, Ukraine 2012»:

1. Market.

1.1 General description and characteristics of the goods.

1.2. Market structure.

1.3. The capacity and dynamics of the market.

1.4. Export and import indicators of the market.

1.4.1. The analysis of import.

1.4.2. The analysis of export.

1.5. Market problems and issues.

1.6. Market forecast for 2-3 years.

2. Competition.

2.1. Competitive environment analysis and key players.

2.2. Marketing policy.

2.3. Pricing Policy.

3. Consumers.

3.1. Seasonality.

3.2. Consumers segmentation.

3.3. Consumption patterns.

3.4. Consumer preferences.

4. Annexes.

5. The list of sources.

List of tables and diagrams:
— The structure of the fish and seafood market in Ukraine by product,% (in real terms).
— Fish catch and production of other aquatic resources in Ukraine, thousand tons
— The dynamics of fishing and seafood at the place of harvest in Ukraine, tons.
— The dynamics of fishing and seafood business entities in Ukraine, tons.
— Retail sale of fish and seafood products in Ukraine.
— Production of finished fish in Ukraine, ie
— Dynamics of import to Ukraine fish fresh or chilled, excluding fish fillets and other fish meat, tons, million
— Structure of imports to Ukraine in 2012 half of XX fish fresh or chilled, excluding fish fillets and other fish meat,% (in real terms)
— Shares of major importers in the Ukraine in the first half of 2012 fish fresh or chilled, excluding fish fillets and other fish meat,% (in real terms)
— Performance of exports from Ukraine in 2006 — 2012 years. Fish fresh or chilled, excluding fish fillets and other fish meat, tonnes, thousand USD
— Exports from Ukraine in 2012 half of XX fish fresh or chilled, excluding fish fillets and other meat
— Shares of major exporters of Ukrainian fish fresh or chilled, excluding fish fillets and other fish meat,% (in real terms)
— Shares of the largest operators of fish and seafood market in Ukraine
— Shares by trade marks of seafood in Ukraine in 2011-2012, the (in real terms),%
— Price indices for fish and seafood in Ukraine,% (December of previous year)
— Segmentation of consumer fish and seafood market in Ukraine (according to age group)
— Retail sale of fish and fish products in Ukraine, thousand tons (data for the cities of Kiev and Sevastopol are included in the relative regions)
— Retail sale of fish and fish products per person per year in Ukraine, kg (data for the cities of Kiev and Sevastopol are included in the relative regions)
— «Fish» preferences of Ukrainians
— Main Operators

Optional additional sections and services that can be included in the package:

  • Review of legal field affecting the development of the market.
  • Academic & Research institutions.
  • Online demand for the products and WEB-analytics.
  • Critical Success Factors (CSF), Key drivers.
  • Trends.
  • Strategy And Marketing Mix to Enter Ukrainian Market.
  • Additional Consulting and Business Development Services.

Number of pages: 45-70.

LANGUAGES: The report is available in Russian, 10 days for the English version (free of charge).

Please, select optional additional sections and services when ordering (via Contact form).